Part hype woman, part business strategist, and 100% the person who’s going to get your business in check.
ABOUT ALEX
I take bold, messy action on the visions I have for my life, my business, and my clients.
Constantly asking, "How would my future self handle this?" keeps me in alignment with the big, audacious goals I'm manifesting.
And if you’re here, I’m guessing you’re either 1) an influencer who’s ready to stop doing all the things by yourself, or 2) someone who wants to manage influencers and their growing businesses but doesn’t quite know where to start.
i'm alex
Before I built my business, I was working around the clock as the Director of Communications at a luxury tattoo shop in NYC (still no tattoos, btw). I was on call 24/7, fielding press requests from Vogue and GQ, working long hours, and feeling drained AF. I’d scroll through Instagram and see people working from cute cafes, traveling the world, and getting paid to do work they actually liked—and I thought, “can that even be real?”
Turns out, it’s very real when you decide you want it and are willing to work for it. The moment I committed to going after what I really wanted, everything changed.
And you don’t have to dive in headfirst, either.
I started my Virtual Assistant side hustle at just 5 hours a week while still working my full-time job (and I am SO glad I did because when I was blindsided by an unexpected Covid layoff four months later, I had income already coming in!).
Within seven months of going “all in” on my VA business, I was pulling $6K+ months, working with influencers on everything from creating new courses and diversifying their income streams to running their entire backend ops.
And now, I’m the go-to for influencers who want to scale without burning out and for women who want to become right-hand women for those influencers and step into the space with confidence.
Because we do not have time for playing small or doubting yourself. This is about taking action, making moves, and creating a business that actually works for you.
I spent hours Googling, watching free webinars, and piecing together advice, but there were still times I felt like I was running in circles. That’s why I’m so passionate about helping other women step into this space with the tools they need to thrive from day one.
I know firsthand how overwhelming it can be when you’re just starting out—feeling scattered, unsure of what to offer, or where to find clients. I was right there, too.
→ But I also know how freaking good it feels when you land that first influencer client, get your systems running smoothly, and see the money coming in for work that lights you up.
When I started, I didn’t have all the answers
(tbh, I still don’t)—and I definitely didn’t have a roadmap.
I don’t do this because I think anyone needs to quit their job and dive into this business overnight (although it’s amazing if you do).
I do this because I believe everyone deserves to feel empowered to live life on their own terms.
For me, that looked like having full control over my schedule, being present with my family, and saying yes to working from Portugal for two weeks just because I wanted to. That’s the kind of freedom I built this for.
But for you, it might look different—and that’s great!
You might be an influencer who’s killing it on social media but doesn’t have the systems in place to scale. Or maybe you’re a VA who wants to be *the go-to* assistant for creators in the industry. Whatever that dream looks like for you, I’m here to help you get there—with real, actionable steps and no fluff.
My background is different from most service providers in this space.
I bring a level of creativity and professionalism you won’t find anywhere else. Here’s why:
I was an actor—I get what it takes to be on camera, create, and ideate.
I worked as a talent agency assistant, surrounded by scripts, emails, and high-stakes negotiations, and supported my clients at Broadway openings and film screenings.
I ran communications at a celebrity tattoo shop, managing big personalities, top-tier talent, and a team of 20+ people.
Now, with 4.5+ years of experience supporting influencers and content creators, I’ve worked behind the scenes for some serious heavy hitters in this industry. I bring the hustle, the strategy, and the creative know-how to grow your business.
My journey to get here
(Spoiler: it was not an overnight success, sorry to disappoint)
January 2017
Assistant for Actors in NYC
Working with actors on TV, film, and Broadway, I got to attend premieres and opening nights—nothing cooler than being on the list to go backstage!
august 2019
Director of Communications at a Celebrity Tattoo Shop
Fun fact: I don’t have any tattoos, but my coworkers didn’t find that out until a year into the job because I was always in blazers. Fake it till you make it, right?
January 2021
Started My VA Side Hustle at 5 hours a week
One day, I texted an influencer friend and said, “Hey, I want to be your Virtual Assistant. I’d be really good at it.” Sometimes, you’ve just gotta shoot your shot. That bold move started everything.
april 2021
Laid Off & Went All In
When I got laid off, I was scared as hell, but it was the push I needed to finally go all in. I decided to bet on myself and what was just a side hustle turned into my full-time gig—and the best decision I ever made.
January 2022
Pivoted from a VA to an OBM
It wasn’t long before I outgrew the VA role and shifted into a more strategic OBM position, managing more and helping influencers scale.
August 2022
Launched Influencer Support Method®
I couldn’t clone myself to help more influencers, so I did the next best thing: teach other women how to become rockstar Influencer VAs. Cue the launch of my first group training program.
september 2023
Launched Influencer OBM Academy™
Teamed up with my biz bestie to teach VAs how to level up and step into OBM roles, just like I did. It’s been a wild ride, and I love helping others grow.
2025
Started Working With Two of My Dream Clients @professionaltraveler and @jtbarnett.
I’ve followed them for years, always telling myself, “One day, I’m going to be on their team.” Now I’m behind the scenes helping run their businesses, and it feels like a total full-circle moment. What started as a goal on my vision board is now real-life work I get to do every day.
What Influencers Won’t Tell You: The Real Path to Profitable Success
Looking for your Next Podcast?
Check out recent features:
How to Start your Virtual Assistant Side Hustle, How To Stand Out as a Business Owner
Finding Career Freedom: Becoming a Virtual Assistant & Scale Your Biz
Insider Secrets to the Virtual Assistant & Online Business Management World with Alex Porterfield
Creating a Career and Life You Love as an Online Business Manager
How and Why to Outsource in Your Creator Business
