Photographing your moments in San Francisco, California

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From Talent Assistant for actors in theatre, tv, and film to Director of Communications for a world-class tattoo shop in New York City,  I have had quite the fun career pivots over the years. 

hey, i'm alex

BUT MY MOST EXCITING PIVOT TO DATE?

Starting my own business where I get to help Influencers scale their empires and support my students in starting theirs, too.

I'M SO HAPPY
YOU'RE HERE

I'm a Vegas girl with New York City energy and I'm still figuring out what I want to be when I grow up.

I'll let you know when I figure it out.

In the meantime, you can catch me planning my next weekend getaway, trying out some new hobbies (hello rock climbing!), and bringing my next exciting business idea to life (you should definitely come to my retreat!).

Assistant for Actors in Theatre/TV/Film in NYC

My favorite part of working with our actor clients was supporting them at their opening nights and premieres! Nothing cooler than be on the list to go backstage!

january 2017

AUGUST 2019

JANUARY 2021

APRIL 2021

Director of Communications at a Celebrity Tattoo Shop in NYC

Fun fact: I have ZERO tattoos but my coworkers and artists didn't learn that until about one year into the job since I was always wearing blazers!

Started my Virtual Assistant side hustle at 5 hours/week

I texted my Influencer friend and said, "Hey I want to be your Virtual Assistant. I'd be really good at it and you could use some help." Sometimes you just gotta be bold like that!

Blindsided by a layoff and decided to go all in on my "little" VA biz

I'm so grateful the Universe pulled the rug out from under me otherwise I would have waited until I felt "ready" to make such a big change in my life.  I took this as a sign to just GO FOR IT. And I never looked back.

Pivoted from Virtual Assistant to Online Business Manager

I was ready to take on more strategic roles in my clients' businesses and becoming an OBM was the perfect next step for me!

january 2022

august 2022

SEptember 2023

MARCH 2024

Launched my first group training program, Influencer Support Method®

I found myself constantly saying, "Ugh I wish I could clone myself so I could support more Influencers!" And then it hit me... I could teach other women how to do what I do! And thus, ISM was born.

Launched my second group training program, Influencer OBM Academy™

Naturally, I then wanted to teach my VA students how they could confidently step into an OBM role for their clients. So my biz bestie and partner in crime, Sam Whisnant, and I created Influencer OBM Academy.

Still figuring things out as I go!

When I say "I'm still figuring out what I want to be when I grow up"... I mean it! Everyday is an entrepreneurial adventure for me and I'm learning (and unlearning) more about what makes me happy!

It didn't happen overnight, sorry to disappoint you.

HOW I GOT HERE

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hello, gorgeous!

I'm so happy you're here! I'm Alex, your creator-obsessed right hand woman!